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Editor's notes: This article gives great insight on solidifying your brand message by the type of content you create & market...GOLD!

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Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to go somewhere else, you must run at least twice as fast as that! --The Red Queen in Through the Looking Glass

If someone advised you to run as fast as you can just to stay in the same place, you'd think it was utter nonsense. And yet that's what so-called experts are telling us to do with our marketing, especially marketing with content.

"Write longer posts--they get more views and engagement."

"Publish content every day to get more traffic."

"Use richer media, and they better be slick, or nobody will pay attention."

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