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Sidekick

Villains & secret weapons revealed. Content writer in Mississauga for small business owners.

How to Build a Career—Not Land a Job, My HDSB Interview

In the midst of COVID-19 (May 2020), I chatted with the Halton District School Board. They reached out for me to share my communications and marketing career journey. The first ten years of my professional life was in a job instead of a career, had I received this insight at high school, I would already have the awards and wealth that match my work ethic.

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Pay Attention Friends, Fashion Nova Sets Thirst Traps But it's all a Part of a Multi-Channel Marketing Plan *Inserts Evil Laugh*

New Term Alert: If you haven't been taking an "Integrated Marketing" approach to the way you promote, sell or, share your product/service —you'll want to take feverish notes here. In a multi-channel world, it’s easy to get lost in the clutter and even harder to sashay onto centre stage (the confidence and 6-inch heels required, BAABY).

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