We want to say marketing doesn't work. Or messaging doesn't matter, however, combined — these two beasts can create quite a stir to garner media coverage.
Read MoreThis non-profit made some Twitter noise and their client engagement still echoes. Here's how I trained the staff to show up online and wrote the protocol to pull off successful social media campaigns...FOR-EVER.
Read MoreA closer look at a business who took to the internet to amplify their presence and help more people get quality health care
Read MoreOwning the masters to something that you can convert --over and over again should be the goal. Marketing your stuff doesn't need to be icky, "sales-y" or slimy.
Read MoreOne woman helped 100's plan for success with her yearly Planner and I was there for the wild ride.
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