Organic Reach is Not Dead💀 --Stale Content is The Rotting You Smell
It's wildly possible, you feel algorithms have something to do with the low exposure you have on Social Media.
Skyrocketing numbers of paying players online
There are numbers that suggest paying for advertising "reach" is the only option but that doesn't mean those who are paying to play share interesting or engaging content.
IT'S ALSO reckless to believe you can't do anything about it.
"66% of marketers say growing their organic presence is their top inbound marketing priority." (HubSpot, 2016)
Although, we'd all like to blame it on the algorithms. Unfortunately, there is a bigger culprit at play but I think I addressed that in the title of this article. I respect you way too much to mince words.
You already know the importance of SEO, website traffic, and content marketing...Yes? Well, no "online Influencer" worth their Tummy Tea, talks about engagement as much as they talk about growing the number of followers on Social Media. Like the number of followers is going to magically slide more business your way. Or make you an industry expert on all the things.
💡 Related: The Future Of SEO + Google + Viral Content (yup and an infographic)
You've seen it!
Social Media accounts with 42.1.K followers but no comments 🚫 or just under 500 likes.
What gives?
They have FORTY-TWO THOUSAND followers!
The brutal truth is their content is rotten and they probably paid for all forty-two thousand followers too. You've probably been brainwashed to believe statistics on "best time of the day to post" but even that's a lie because it's general and not at all specific to your brand. Things are shifting on the interwebs. The only way to spike engagement on your timeline is to produce and distribute EPIC CONTENT.
It starts with knowing what your audience want. The algorithm rewards Social Media accounts who do.
<<Click to Tweet Your New Wisdom>>
Thank heavens, I'm not only here to talk about how to get a flat stomach but dish out real strategies to up the ante on your content...and stop the stench from spreading.
If your content stinks, how do you expect people to believe you can help them? Not rhetorical.
Here are 5 Paths to Epic Content (that also make you look like the hero):
#1. Round-Up Post
These type of post may take extra sweat to put together but the immense value your audience obtains from your effort is priceless.
Round-up posts require you to seek out experts in a specific industry or skill and grab a quote from them to help solve your audience's pressing pain. Click to see what it looks like. It makes you look knowledgeable, even though you weren't quoted --you have access to a database of knowledgable people.
#2. FAQ Tut ⁉
Bloggers & Pinterest aficionados do this extremely well. I can even throw YouTube Vloggers into the mix. *Tutorials, tut for short...anyone who's anyone knows that, tuh. These tutorial masters answer the questions often asked in their line of business and respond through step-by-step content. Images, video, GIFs, movie clips, whatever it takes! --They're thorough.
The genius thing about all of this, when asked a question in the future (about your business) from a potential client you can direct them to YOUR content and not have someone else steal your thunder. If you can answer the frequently asked questions BEFORE you're asked, you become the go-to expert of online influencers. Watch Tara Hunt from Truly Social talk about "Feeding The Content Beast" and steal my YouTube Channel thunder. I'm okay with that, truly.
"The most important content for marketers is (only one choice allowed): Original Written Content (45%); Original Visual Assets (34%); Original Videos (19%); Original Audio Content (2%)." (Social Media Examiner, 2016)
#3. Resource Linking 🔗
Sorta like the Round-Up Post. This requires you to dig into your business toolbox of what worked for you or someone else doing the thing your audience needs help doing as well. See what it looks like here. *A new window will open. I too think, it's annoying when it doesn't.
7 Time-Saving Tools To Make Content Marketing, Stupid Simple by @tennilecooper https://t.co/mHYWwpak3t
— Paul Thomson 💻📹 (@ThomsonAUS) July 2, 2016
What business doesn't like a shoutout?
Think of tools and articles you've bookmarked that has helped you solve a struggle in the past. It might help someone else out. Bonus level is when the business shares your post to their followers on Social Media. I've had app giants like Buffer share my posts on several occasions, including companies and online influencers with an audience base of 1000's. This has led to broader visibility and new subscribers wanting to know what else I know. You will garner the same.
💡 related: 7 Time-Saving Tools To Make Content Marketing, Stupid Simple (+ Infographic)
#4. Newsworthy Source 📣
What's brilliant about this path is you become the source of *insert industry here* news/gossip. The downside is staying on top of all the new news in your industry.
- You can dish on the latest apps
- You can be the first to know things before they come to market
- You can share insights from top media stories
#5. Passionate People 🔥
This is the fool-proof path of epic content.
People love to be highlighted but even better than that is we love a good story. Case Studies of how a product/service worked for someone else is the holy grail of content. Here are 8 tips on how to write a great one by Kissmetrics.
Have a potential client not fully sold on your idea? Tell a story of how your product worked for someone in similar shoes.
Top three content marketing tactics: Blogging (65%); Social Media (64%); Case Studies (64%). (LinkedIn Technology Marketing Community, 2016)
💡 related: Email Challenge to #3 on Amazon's Best-Sellers List (Real Quick)
Rotting content is fixable...if you put understanding your audience, creating engaging content, repurposing it like a savage, never slack on visual content and tell a really dope story --PRIORITY.
