Google is cracking down on pesky pop-ups, unfriending non-responsive websites, and disruptive right-side ads --be gone!

It's cleaning house this year to make the user experience superior. This is fantastic news for the regular-shmegular Googler. But what about...for your business? Your visibility? And your profit goals? Moz Co-founder and former CEO Rand Fishkin, alongside Sophia Bernazzani at Hubspot.com weigh in.

Get the full rundown here: 4 Smart Ways to Keep Up With Google in 2017