Copywriting. Is. An. Art.

It's more than flowery words sounding nice on the page.

You must understand what goes on inside your ideal client brain and write the words that will compel them to raise their hand and say, "YOU GET ME!!" and want to buy.

You need to find out what makes them tick, what they cry about and what they’re not posting about on Instagram (Twitter may reveal it though).

When I initially start working with a client, there is always a re-education of the copywriting phase --before the real work begins (does this happen for you too?). Most have their own expectations of what it should be to do what they’re paying you for —which had them getting dead in the water results to begin with.

Annnd that leads us here...

The preliminary work involved in you nailing your dreamy (pays an invoice in under an hour) client before you write a single sentence on the page.

1. Slide Into A Twitter Chat

Let be known, I love me a Twitter chat.

Not because it only requires 1 hour of my time to build & develop a relationship fairly quickly but it's a GOLD MINE for genuine struggles.

People naturally ask questions and share their plights in this virtual discussion. And because you're building a relationship, fairly quickly --they're likely to be more receptive when you eventually offer a solution. Find a Twitter Chat your ideal client is (most likely) hanging out on here.

Live Example:

@cgirlswhoblog This might help: "How To Land The Guest Post On Large Publications In 3 Painless Steps" #CGWBchat https://t.co/f8B8KVm88K
— Ms. Cooper ©️ (@TennileCooper) April 28, 2016

*FYI: this post stemmed from a Twitter chat...

2. Snoop A Key Industry Influencer's Timeline

Your audience may be pint size but your detective skills should be enormous.

I'm sure you already follow a big-time, successful online guru with over 10,000 followers or more. Yup, that's the one. Find the social media channel they're active on and observe the questions they’re being asked. Chances are they're not going to get around to answering EVERYONE individually.

While the followers pour their aching hearts out, you take notes and use it in your copy.

In order to connect with your ideal client, you'll need to be relatable and use the language they use.

Best Platforms to Snoop:

Instagram
Facebook Fan page (or group)
Twitter (of course)
LinkedIn (Influencers section, hel-lo!)

3. Slyly Scroll Quora Questions

This is the place people go to get their questions answered. It's also a place where the most desperate seek a response. I've seen people ask "how do I quit my job?" or "how do I make money?".

Here's what you do:

Type in the Quora search field, what your ideal client struggles with...let's use healthy eating as an example. The results that pop up will be pondering thoughts of a person debating against mango ice cream or hummus dip.

"Should I take a multivitamin regularly?", "Is dairy good or bad for you?", "How can I not get bored of eating just healthy food?"

These are real questions your people are asking and your job is to answer them in your copy. We'll call these questions, objections, to whatever it is your selling. They want to know two things: do you know your stuff and if you're the expert that can best help them BE a better version of themselves.

Do this well and your consult call will be more of a get-to-know than an icky pitch.

4. Subtly Search In A Facebook Group

I'm guessing you're looking for clients in Facebook groups, am I right?

Well, here's the thing...they're looking for you too.

Just like Quora, they're looking for an answer to their woes and someone to help cure their pain. What you'll find on Facebook are people sharing stories, praising or ranting about something. This is gooood. Really good. But it's super hard to scroll through all the unrelated squabble to find your gems.

That's why you hack the system and type in the keyword of your ideal client's troubles and view the results. You can choose to answer them in their post or keep collecting intel...

Things to type in the search:

I need help
Looking for a *insert your title*
Stuck...
*keyword of Ideal Client woes*

ideal client avatar

5. Secretly Read Popular Blog Post Comments

Eureka!

This is my favorite go-to for one reason alone.

People sometimes write novels in response to an article. Novels! Gushing about how it made them feel or how they believe something different. Juicy stuff here.

There is more content to work with if you find a good post that evoked an emotion that is. Buzzsumo has helped me find a few good pieces I could pull from.

I'm sure it won't let you down either.